Social media: post less, but better
Posting every day is not a strategy. A clear editorial line and a pace you can sustain do more for your image than ten improvised visuals.
Many organisations open a Facebook, Instagram or LinkedIn page with enthusiasm, post a lot for a month, then nothing. Six months later, the latest post dates from last year — and it is the first thing visitors see.
Choose your networks
There is no need to be everywhere. An institution or a consultancy belongs on LinkedIn; a restaurant, a shop or an event on Instagram and Facebook; almost everyone on WhatsApp. Two well-kept accounts beat five abandoned ones.
Three topics, not thirty
An editorial line often rests on three pillars. For a service company, for example:
- Show: your work, behind the scenes, your team at work.
- Explain: simple advice related to your trade.
- Announce: your offers, events and news.
Every post should fit one of these boxes. If it does not, it is probably not useful.
A pace you can keep
Two or three regular posts a week are worth more than an avalanche followed by a long silence. Prepare them in advance on a monthly calendar, leaving room for news.
Consistency builds trust; improvisation builds doubt.
Keep it visually consistent
Templates in your brand colours let you produce quickly without losing quality. After a few weeks, your followers recognise your posts before they even read your name.
Measure, then adjust
Every month, look at what worked: the most shared posts, the messages received, the quote requests. Keep what works and drop the rest. That is exactly what we do for the pages we manage.
