Blog · Ideas, methods & behind the scenes
The blog.
What we learn designing brands, websites and printed matter for organisations in Guinea — shared without jargon.
Your website is your first salesperson
Before they call, your future clients look you up online. What they find often decides what happens next. Here is what a website actually needs to do for an organisation in Guinea.
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Logo redesign: five signs it is time
A logo does not need changing often. But when it holds your organisation back instead of carrying it, keeping it costs more than redesigning it.
Social media: post less, but better
Posting every day is not a strategy. A clear editorial line and a pace you can sustain do more for your image than ten improvised visuals.
Preparing a file for print without nasty surprises
Dull colours, cropped text, pixelated images: most printing disappointments are decided on screen. A few simple rules are enough to avoid them.
