Your website is your first salesperson
Before they call, your future clients look you up online. What they find often decides what happens next. Here is what a website actually needs to do for an organisation in Guinea.
In Conakry as elsewhere, the first meeting with a client rarely happens in an office. It happens on a phone, between two journeys, when someone types your organisation’s name to check that you exist, that you are serious and that you really do what they were told.
If, at that moment, they find nothing — or a page that has not changed in three years — the conversation often ends before it has begun.
Reassure within seconds
Visitors decide very quickly whether to stay. Your home page must answer three questions without detours: who you are, what you offer and how to reach you. Everything else — your story, values and team — comes next, for those who want to know more.
- One clear sentence that says what you do, without jargon.
- Proof: past work, client logos, verifiable figures.
- Instant contact: a tappable phone number, WhatsApp, a short form.
Designed for the phone first
Most of your visitors arrive on mobile, often with an unreliable connection. A heavy site full of unoptimised images costs them time and data. So we design every page for the small screen first: text you can read without zooming, buttons that are easy to tap, compressed images.
A fast website is not a technical luxury: it shows respect for your clients’ time and data plan.
A website that lives
A website is not a brochure printed once and for all. The organisations that get the most out of theirs are the ones that keep it alive: news from time to time, a new project, an updated offer. That is also what helps search engines show you when people look for you.
That is why we deliver websites your team can update themselves, and we always train someone in-house to run it.
Where to start?
- List the three questions your clients ask you most often: your website must answer them.
- Gather your best proof: photos of your work, testimonials, references.
- Choose a domain name in your own name and professional e-mail addresses.
Already have a website that brings you nothing? It is often a matter of clarity rather than technology. Let’s talk.
